Richa Chadha’s upcoming film Madam Chief Minister had grabbed eyeballs for the wrong reasons when the film’s first poster was unveiled by the makers. Netizens had taken to social media to call out the makers for allegedly stereotyping the Dalit community and expressed their disappointment over the poster as the text on it read, “Untouchable, Unstoppable.”
They were miffled with the usage of the word ‘untouchable’. Few felt that the broom, which is a known symbol of Dalit oppression, has been used as a prop for further stereotyping.
Now, the film’s leading lady Richa Chadha, has issued a statement as her reaction to the controversy surrounding Madam Chief Minister‘s poster. The actress has clarified that she had no role in designing the promotional poster. She has further said that the makers released a new poster after realizing their mistake.
Richa Chadha Reacts To The Criticism Of The Film’s Poster
The actress said, “This film was learning experience for me, for us all. The promotions were no different. The first poster that was released faced severe criticism, rightly so. What to me (and my privileged eyes) was a mere prop used by my character in a scene , came across as a stereotypical portrayal of Dalits for many of our people.”
Richa Chadha Apologizes For The Controversial Poster And Calls It A ‘Regrettable And A Completely Unintentional Oversight.
She further continued, “As an actor, I receive the communication for posting, complete with the copy, handles and hashtags. Needless to say, I have no role in the designing of promotional materials. By saying this, I am not throwing the makers under the bus. They realised this inadvertent error and took this criticism in their stride. They responded immediately by retracting the objectionable poster and by releasing a new poster the very next day. It was a regrettable and a completely unintentional oversight, not a deliberate insinuation. We are sorry. Our heart is in the right place. Hopefully you will see that for yourself when you watch the film.
Richa Chadha Says They Have Made The Film With Love
“We have made this film for love, as though we were on a mission to tell this story. Tara, one feisty oddball of a woman, fights patriarchy, caste oppression, brutal violence along with the usual betrayals of politics, to rise to the top and affect change. And she does so with incredible dignity and courage. I could relate to her righteous rage. She spoke to me. As the film nears release, I am becoming aware that I have to say goodbye to Tara. I am also aware that she will never entirely leave my side,” Richa concluded her statement.
Helmed by Subhash Kapoor, Madam Chief Minister is a political drama which stars Richa Chadha as the main protagonist. The film also stars Saurabh Shukla, Manav Kaul, Akshay Oberoi and Shubhrajyoti in pivotal roles. Madam Chief Minister is scheduled to release in theatres on January 22, 2021.